Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction
نویسندگان
چکیده
منابع مشابه
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Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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ژورنال
عنوان ژورنال: Jurnal Bisnis dan Manajemen
سال: 2017
ISSN: 2442-4617
DOI: 10.24198/jbm.v18i2.64